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A recent report from Forrester and Shop.org showed that paid search was the marketing channel most often mentioned among effective acquisition tactics (83% of retailers surveyed). When managed successfully, it can be one of the most efficient drivers of sales and leads in a retailer’s marketing plan.
As we head into Q4, this Webinar reviews advanced search marketing strategies for retailers that can propel your search campaign this holiday season from one that "works" to one that "wows."
View webinar and learn:
- How to incorporate real-time inventory data into your PPC bidding strategy
- Tips for developing optimization strategies that strike the right balance between volume and ROI
- Ways to avoid overpaying across search, display and affiliate programs for the same sale or lead …and more.
As we head into Q4, this Webinar reviews advanced search marketing strategies for retailers that can propel your search campaign this holiday season from one that "works" to one that "wows."
View webinar and learn:
- How to incorporate real-time inventory data into your PPC bidding strategy
- Tips for developing optimization strategies that strike the right balance between volume and ROI
- Ways to avoid overpaying across search, display and affiliate programs for the same sale or lead …and more.
