Technology SolutionsWebinars
SearchIgnite regularly hosts educational Webinars to provide training and best practices on ways marketers can get more from their search and online media campaigns.
Past Webinars
A recent report from Forrester and Shop.org showed that paid search was the marketing channel most often mentioned among effective acquisition tactics (83% of retailers surveyed). When managed successfully, it can be one of the most efficient drivers of sales and leads in a retailer’s marketing plan.
As we head into Q4, this Webinar reviews advanced search marketing strategies for retailers that can propel your search campaign this holiday season from one that "works" to one that "wows."
View webinar and learn:
- How to incorporate real-time inventory data into your PPC bidding strategy
- Tips for developing optimization strategies that strike the right balance between volume and ROI
- Ways to avoid overpaying across search, display and affiliate programs for the same sale or lead …and more.
As we head into Q4, this Webinar reviews advanced search marketing strategies for retailers that can propel your search campaign this holiday season from one that "works" to one that "wows."
View webinar and learn:
- How to incorporate real-time inventory data into your PPC bidding strategy
- Tips for developing optimization strategies that strike the right balance between volume and ROI
- Ways to avoid overpaying across search, display and affiliate programs for the same sale or lead …and more.
Paid and natural search each play unique roles in an integrated search strategy. Measuring and analyzing the performance of each – and how they impact each other - enables marketers to make more informed budget allocations and develop smarter marketing strategies. This webinar will look at the best methods for reporting and analyzing the impact that PPC and SEO have on an integrated search strategy, as well as ways that this information can be harnessed to improve overall search efficiencies and ROI.
Attend this webinar and learn:
- How does bidding on keywords that already have a top natural search ranking impact your overall search performance on these terms?
- Should I bid on my brand terms when my site is in the top natural search position?
- Which channel should lead the integrated search strategy when separate teams manage paid and natural search?
- What is required to effectively manage and report on an integrated search strategy?
Attend this webinar and learn:
- How does bidding on keywords that already have a top natural search ranking impact your overall search performance on these terms?
- Should I bid on my brand terms when my site is in the top natural search position?
- Which channel should lead the integrated search strategy when separate teams manage paid and natural search?
- What is required to effectively manage and report on an integrated search strategy?
