Technology SolutionsIntegrating PPC + SEO Measurement for Improved Search Performance
Paid and natural search each play unique roles in an integrated search strategy. Measuring and analyzing the performance of each – and how they impact each other - enables marketers to make more informed budget allocations and develop smarter marketing strategies. This webinar will look at the best methods for reporting and analyzing the impact that PPC and SEO have on an integrated search strategy, as well as ways that this information can be harnessed to improve overall search efficiencies and ROI.
Attend this webinar and learn:
- How does bidding on keywords that already have a top natural search ranking impact your overall search performance on these terms?
- Should I bid on my brand terms when my site is in the top natural search position?
- Which channel should lead the integrated search strategy when separate teams manage paid and natural search?
- What is required to effectively manage and report on an integrated search strategy?
